Tuesday, January 20, 2009 by rain
Full text search engine
We have mentioned the full text search engine in the search engine classification part from the website extraction information establishment homepage database concept. Search engine's automatic information collection function is divided two kinds. One kind is the regular search, namely (for instance Google is generally once in a while 28 days), the search engine sends out “the spider” on own initiative the procedure, carries on the retrieval to certain IP address range's interconnection website, once discovered that the new website, it will withdraw the website automatically the information and the website joins her database.
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Tuesday, January 20, 2009 by rain
Cheats the way are many and varied, believed that many customers already penetrated its evil, the place fall suddenly, the website is sealed the trust to be commonly seen, but encounters time this kind of situation, these so-called optimized company goes all out to push the responsibility, or simply vanishes. Below, most common cheats at present to everybody introduction the technique, that was sends trash using the software group to link (group to send website). Like this everybody when the choice optimization serves the provider may carry on the inspection first to their case, looked whether to have the issue trash link (or website) behavior, thus avoids itself also becoming the sacrificial victim. However, how do we distinguish this behavior?
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Friday, January 16, 2009 by rain
Many stationmasters are studying English SEO (or foreign trade SEO), through this SEO method, may Foreign trade company's service in the overseas powerful promotion. This is English SEO function. However I know nothing about to this aspect, starting today attention and study English SEO. slowly by as follows from DIY SEO:
Which English SEO and Chinese do SEO have differently?!
Frequently some people in the stone forum or admin5 asked that English SEO and Chinese SEO result in the difference, also has the so-called each kind frequently “the prawn” either replies like this or such talks nonsense, because these places can satisfy their vanity as well as the website promote soft article sowing seeds the need.
Therefore, these place's article cannot look that the soft trash's soft article, does not have the hard currency!
Actually has made Chinese SEO, should be able to understand that English SEO has any different request, Chinese SEO needs to face the baidu, but English SEO needs to flatter Google.com, remembers, is Google.com, but is not Google.cn.
Good, above this was English SEO and Chinese SEO biggest is different!
Other was different I to be possible to say a big pile, how here my not colored time did ponder over has classified, said altogether the row came out:
1st, the program language is different, English needs to use utf or Iso, but Chinese uses GBK the character repertoire. (the idle talk, this you can arrange in order come out, is really good! )
2nd, the homepage style is different, English needs to use West's reading form, for example IBM and the Microsoft official website, the style is simple, the typesetting is neat, what is most main is the content authority! China's sina such one pulls several dozens editions, each corner is flooding each kind of advertisement and the link situation do not have!
3rd, the promoted way is different
English station makes the link, needs to arrive at the overseas website frequently to carry on the submission, the casual Chinese free blog or the visitors' book, do not have an effect. (PS: Must find this aspect the resources to need certain English proficiency.)
4th, the space is different
English station needs the overseas space, or the American space, the stable price is also cheap! Is also cheaper than China's main engine, does not believe?!
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Friday, January 16, 2009 by rain
The link is the SE index foundation, the good internal link is yours website demonstrated completely gives search engine's foundation.
Some people said that establishes the sitemap.htm document to help the search the capture, if you consider to use sitemap, then please first become oneself your website under the visitor browsing the website, is your internal link structure unobstructed, and can be possible to serve the purpose from the home page through 3 within clicks.
First logo link - your logo has aims at your home page the link? Links a label to have adds on the title attribute? If your link is the logo picture, then the picture does have correctly is joined to the alt label? Please read "My Optimized - Foundation" about this recommendation procedure.
Second navigation bar - first basic is calls the home page? Your website preparation platoon “home page” this word? Do not take the effort, is the gateway stands in that. Here may use the station name which the website most core key word matches to do,
Controls with css lets two chain reception depots in the same place, such user saw what is a link, is actually two. Or refers to previous logo the establishment method controls the picture background with css the way to serve the purpose to be also good. Other guidance column link, needs the writing for the website whole not to be able truly to use the key word the words, then please guarantee that in your a label's title inscribes one or two, prohibited that the stack (anything is stack, please look at foundation thing)
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Friday, January 16, 2009 by rain
The website has made SEO the optimization, and has obtained the good search place, how lets the website to maintain the stable place prevents by the search engine to fall the power, is majority stationmasters the issue of concern, today to everybody introduced how to prevent the website to fall the power the factor, hoped that can have the help to general stationmasters.
First, the content cheats
Many stationmasters for the better enhancement place, add an irrelevant subject or the long-tail key word frequently in the website, to deceive the search engine, tows the current capacity, the current capacity which the short-term obtains is good, but long-time do not go for the website to do, you must know that the present search many are by the labor management, does well also cannot escape these person's eye again, do not despise the search.
Second, the server is stable
The server is one of website infrastructures, in chooses in server's process, looks for the server stably as far as possible, fast, if the server is unstable, the search engine spider when carries on the capture and the renewal, if the website cannot visit normally, will affect the search place, light, will then fall the weight website by K.
Third, website title
Do not revise the website title and the label frequently, after the search engine capture, will demonstrate that immediately, must have a refurbishing process, this period will change frequently has the possibility to cause the website place to drop, will search the degradation.
Fourth, website structure
Changes a website structure, was equal to that lets the search spider come, the spider must carry on the crawling index again to your website, to your website table of contents, the classification enters the claim again, this is also an influence normal place substantial clause.
Fifth, search engine algorithm
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Friday, January 16, 2009 by rain
Makes the link is the website optimizes an essential work, then today with everybody together exchange next ei link elementary knowledge:
1st, anchor writing: Uses in writing which links; But immediate influence SEO effect. The anchor writing may be different, but each anchor writing should be is related with the website subject, moreover should better be the goal key word which we hoped. But the anchor writing redundant sole also not necessarily is a good deed.
2nd, backward chaining: Is also called the external links and inducts the link.
3rd, derives the link: Suitable derives the link not only to enhance the user experience, regarding website itself, also has the positive influence. But must control derives the link quantity and the quality.
4th, PR value: Website weight. 1-10 levels, the value is higher more receives welcome.
5th, high quality outside chain:
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Friday, January 16, 2009 by rain
Speaking of majority of individual stationmaster, a small part of current capacity may do is big, may gain the advertising expenditure, may also raise sells out. But is bigger than the majority websites saying that if does not have the enough current capacity to gain the advertising expenditure. Then you this so considered:
On-line makes money a way edition cannot escape these three kinds: Sells the service, to sell the product, to do the investment. But the majority of people will be engaged in sell the product or sell the service the enterprise. You think the website to make money, you must consider well what you can sell to serve? What product can you sell? The website speaking of you, is only one helps you to make the marketing the platform or the tool. Certainly what ability is strong is directly merges into one organic whole own product and the service and the website. If must make money, what product you are uncertain and serve sell?
Considered you are familiar with the crowd or the profession, which demands does have a look at them to have on the Internet, then the development related software, or provides the related service with the website, then you satisfy them. The product may be software, source code, electricity classical philosophical works, compact disc, hypothesized product, classic merchandise and so on.
The services may be design, technology, consultation, training, promotion, VIP jurisdiction, ideal money and so on.
Makes the product and the service, does not want the blind imitation, certainly must choose the familiar small domain, oneself most like doing. Like this plays is doing, may do well. Plans their product or serve, you may ponder the following several mentalities:
1st, the help customer makes money
2nd, the help customer economizes
3rd, helps the customer province time
4th, brings conveniently to the customer
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Friday, January 16, 2009 by rain
Are one chat the search engine about the article important 2 spots, other one is stands in the user experience angle considered, therefore only then needs earnestly to complete 2 website maps, sitemap.xml and sitemap.html, like this we, so long as will be maintaining in together the network and the user harmonious situation our website will be only then more useful, is paid attention, the friend not like this thought that ha-ha.
The SEO skill and the know-how - website map Sitemap,2 website map lets us come to complete the network and the user together.
Has many SEO skills and the know-how, helps to optimize a website, but sometimes, its importance has underestimated the website map. Because of as the name suggests, is merely map's website - namely on a sole page demonstrated that your website the structure, its part, between them the relation, and so on Sitemaps let your website browsing be convenient, what and has in a website to renew your website is very good is your user and the search engine. Sitemaps is an important communication way and the search engine. Which part of you although tells search engine in yours robots.txt the website, removes the index, you tells the search engine in yours website map you to want them to go.
They have been the best homepage design procedures, but through the website search engine, now they becomes more important. But, it is necessary to make clarifies, is mainly the angle which the search engine optimizes, you cannot go with the traditional website only (, although the present Yahoo! and MSN still maintained standard HTML form) for example, the google use one kind of special (XML) the form to be different in the general HTML website map glance over to the user.
One is to the user, other are aim at the spider (the present main Googlebot meeting, but it is reasonable expectation, other search engines join this agreement soon). Has the necessity in this kind of relations to clarify. In the website manager tool, the google pointed out explicitly that will use Sitemap not to cause the penalty for yours website.
Not only easy guidance and visibility good search engine. The website map provided the opportunity to inform immediately search engine's any change to your website. Certainly, you cannot count on the search engine the index you will renew immediately eagerly the page, but the affirmative change a quicker index will compare, when you do not have a website.
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Friday, January 16, 2009 by rain
We knew that SEO regarding stationmaster is an important class, how many can meet this kind of question, but "10 Steps to Success on the 'Net Without SEO" in an article, the author actually pointed out: SEO (search engine optimization) obsolete and tedious, if thought that the stand obtains the success, you must first forget that optimizes about the page possesses all, but from exchange link start. Then, what below we together have a look at the author to write specifically is which 10 steps.
1. Self-reasonable localization and characteristic
Must be good at chooses other people never to involve the topic, does not need to be restrained “the key words search”, also cannot cater to the Google user constantly the demand. Moreover, but also needs to transform looked that the question the angle, you will discover like this, even if the quite crowded mature domain will also have the new world, for example the my first blog will be about the SEO 2.0 topics.
2. Uses Wordpress to erect the stand
The use to search engine friendly WordPress, may omit considered that “the page optimizes” these question trouble. WP not only may take the Blog software, but may also transform into it suits the most stands small CMS, also has simultaneously omitted XML sitemaps.
3. The design issues the attractive template (the CSS design)
Traditional SEO mainly cared that the establishment links as well as gains the link, but has made the SEO stand seems is also very irritable. Now, the people for yours fine template, but will make the link with you, and as a result of CSS and the homepage design's standardization, designed a fine template no longer is the how difficult matter, especially to used WP the user. If you design a great template, then your link possible full world is.
4. Increases the DoFollow plug-in unit permission user to quote your article
The blog prosperous development cannot leave between each other's relation, but quotes (trackback) the function is one of best connection modes, the WP user may through install the dofollow plug-in unit to realize this function.
5. Using comments and links strengthens the socialization
You may increase the user in the article to link and to mention certain blogs or its author, meanwhile must go to these blog participation commentary frequently.
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Friday, January 16, 2009 by rain
5 related SEO (search engine optimization) the aspect question, inside these 5 FAQ has the very important information, and to enhances the brand management to have the help.
Question one:
Our marketing department in invested the massive resources for in the website content writing, but we are not probably high in search engine's place, but our competitor's place is very actually high. We need to rewrite completely?
Ten I will have nine times to reply “not”. In the majority situations, the possible some pages are not very good. So long as but changes slightly, with the correct key words and the key phrase might, but did not need to rewrite completely. That is, must increase the goal key words and the key phrase in the existing text main body, moreover the practice proved that does this is very effective. To the good key words and the key phrase copy, the most commonly used question and the rich information perhaps the descriptive page, is the good choice. Moreover do not neglect “about us” this page, because will increase the meaningful key words and the key phrase in here will also enhance the rank.
Perhaps only then a page must rewrite in yours stand, this was I said “the crucial nature” the page, this was relating the rank and the place enhancement. Accurate, this is decided by the website structure and the editor. I suggested that makes a change in some method to the homepage, enhances the essential page's rank by this. For example the main page, the main service or the product homepage and other make the supplement perhaps the attached homepage to the product.
Question two:
Implementation tracing is very useful, what is really this? What if is really this, how is it helps us to obtain one to compare Gao Zhi?
Any search engine's marketing needs search engine's unfriendliness and the third party result tracing, you will be able to obtain these person's correct information which immediately like this visits your website. For instance they the time which stops over in website each page, rests on its search custom to determine that they once and were going to go to where in where, as well as were they the redundant visitor or the customer. As far as possible traces all information finally through the sale, causes an entire market analysis into true automatic confirmation system effectively. I before how has written many and causes its successful article about a very good change website. I in future several months, will continue to write some this aspect topic the article.
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