Feed on
Subscription

Search Engine Optimisation in Australia- Unleashing a new era of marketing world...

Smit Mathur -The growing popularity of IT and ITES in Australia have brought a drastic change in various fields; most interestingly, marketing and product promoting are no exception as well. Of late, e-marketing of a product through search engine optimisation has opened new doorways to many industries in Australia. Various companies want to optimise their respective websites and get those sites good ranks in most of the search engines.
...

Will Google Ever Stop Counting Links?

Jack Mack -

Are You Deliberately Keeping Your Website Out Of The First Page Of Google?

Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of: "How do I get my website to the top of the search engine results pile?"
...

How To Become An Instant SEO Forum Expert!

What is relevance in SEO? "Relevance" is a central concept in search engine marketing, but you will be hard pressed to find any reasonable definition for it. Most SEO experts take the term for granted, and the rest of us just nod along. It is not very complicated, but it does involve some very core ideas, so listen closely. In SEO, relevance is a criteria used by search engines to determine the importance of a target (page, keyword, website) within a niche. Since search engines are primarily concerned with serving user queries, the role of relevance comes up most often during searches. For example, if I search for the term "search marketing" on Google, the search engine will analyse its index and provide me a list of web pages ranked by how "relevant" they are to "search marketing" - in this case the top result is www.overture.com, now known as Yahoo! Search Marketing. Note that search engines don't explicitly deal with niches or categories of websites. Instead, an SE treats the Internet as a loosely defined grouping of topical pages, with those topics forming sub-groups of their own.
...

What Does Google Really Want?

Like it or not, search engine optimization plays an important part for any online business, and more so for new and small businesses. On cash-strapped budgets, we don't have the deep pockets to buy expensive links on high-traffic websites, and extensive PPC spending (I'm talking about over $100 a day) is beyond us, at least at the start. So the rest of us are, in the end, left with getting traffic the (free) cheap way - building links, regularly adding content, optimizing our pages and trawling through SEO forums for that next big breakthrough in SEO strategies that will give us the edge over our competition. In other words, we are all caught up in the SEO rat race. And there seems to be no end in sight. At times like these, it's a good idea to step back and look at the situation from a more "detached" perspective. Forget about your website, forget about your online business, forget about making money from the Internet while sitting at home and sleeping in on Mondays. Instead, I want you to have only one thought, just four words in your mind: What does Google really want?
...

Getting Great Organic Rankings

SEO is an area of great conjecture, theory and pontification by so-called experts. Most have never worked in the fields of Marketing or Advertising. SEO is the process which makes your website visible to robots. The more a robot understands your website, the better your ranking will be across search engines. Organic SEO is ethical optimization without the help of any paid placement program. As an SEO expert, I always prefer to optimize websites using this method.
...

Emphasizing Your Keyword For SEO

Halstatt Pires - Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.
Emphasizing Your Keyword For SEO

Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.
...

Community-Edited Directories

eyelogic media -Yahoo was the first and is still one of the most popular search engines. Primarily a human-edited directory, Yahoo faced the problem of finding human resources to deal with an exponentially increasing number of pages queued for indexation. While human-edited directories provide quality results and are almost spam-insensitive, the limited number of editors makes it troublesome to achieve the same perfection in quantity.
...

Half Baked SEO Theories Revealed

Karl Sultana - This is a list of some half baked theories most commonly known. Including what the theory basically is all about and how to do it right way.

Starting with the Duplicate Content theory. Make sure your website content is unique, you do not have identical pages and if you copy an article from an internal page (or another website) link to the source.
...

Life after Best Practice Funding

Mediarun Search - It seems that change is in the air for advertises and search marketing agencies. From January 2009 Goggles European third part program commonly know as Best Practice Funding (BPF) will come to an end.
Best Practice funding was launched by 2005 which according to Google was to drive agency and industry performance, with the payment designed to be reinvested in agency research and development. Interesting enough Goggles market share in 2008 is over 90% while almost a 27% jump from 3 years ago. During the 3 years of BPF, Google has forked out up to £50 million a year as kickback to agencies who earn anything from 3%-8% of their ad spend returned each quarter depending on how much money they place with Google and other qualifying factors. Hence its not surprising that Google has decided to phase out their BPF (Mission accomplished) while Microsoft and Yahoo struggling to protect their small market share continuing continue to offer discounts in addition to offering other initiatives like cash back schemes.
...
« 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 »