Google is developing a collection system that allows content publishers of any size in an instant the content submitted to Google. Industry analysts say that Google will become the “next movement.”

Last fall, real-time aggregation protocols Google PubSubHubbub (PuSH) development director, has expressed the hope that one day with PuSh Google search engine to use to replace the current collection of reptiles included. Google Search Marketing Conference in California yesterday, said Google plans to soon release a way to help content owners to submit a similar way.

PuSh works

PuSH is a polymer system based on ATOM formats, publishers release new content every time through a central (Hub) this world, then the subscriber can tell the center “if there is new content, please do not hesitate to me.” So those who do not subscribe to the publisher where the total check updates, just sitting waiting Center issued a notice on the line, the final content of this center will be distributed to all subscribers. The whole process takes a few seconds.

If the Google site by PuSh included, it would require all websites to deploy the protocol, then the site can publish RSS feeds, as published as the center of their own (Hub), then Google can be found by subscribing to PuSh feeds new content.

PuSH can not replace the reptile, reptile found with Google needs to actually PuSH feeds, but PuSH will be used to enhance the ability of Google’s included.

Google immediate benefits included

PuSH can greatly improve the efficiency of Google, but still have the greatest benefit from smaller sites. At present, many small sites one week can only be accessed once Google, with PuSH, they can put the content automatically submitted to Google included an instant.

PubSubHubbub is an open protocol, so that everyone will benefit, not just Google, Yahoo and can also access the agreement bing